Welcome to The Western Lensman Mercantile.

A curated shop of publications, field guides, and fine art storytelling by Markus Van Meter.

From collectible issues of The Western Lensman magazine to creative business guides like Cowboy Marketing, each piece in this collection is crafted with the same values that shape life on the open range—clarity, purpose, and grit. Whether you're here to build a brand, grow your story, or collect Western heritage in print, you’re in good company.

Explore the shelves. Take what you need. Ride with intention.